Linkedin carousels are an engaging way to share content and can help keep your audience engaged for longer than a single image or video post. But they can be tricky to master.
The first slide of a LinkedIn carousels is critical for catching and holding your audience’s attention. Make sure it’s eye-catching, with a bold color that stands out in the feed and/or a powerful visual that grabs attention. It should also be informative, and include the key information your audience needs to know in order to take action.
The Power of Visual Storytelling: Elevate Your LinkedIn Presence with Carousels
Creating a good first slide also means following the AIDA marketing principles (Attraction, Interest, Desire and Action). The first slide should include an interesting headline and a clear call to action that’s compelling enough to get people to swipe through your entire carousel.
It’s also important to be concise. Each slide should convey a single clear message or idea. This will make it easier for people to digest your content and will ensure that your message doesn’t get lost in the scroll.
Finally, make sure your slide includes your brand’s logo and profile photo. This will add credibility and familiarity to your content, and will help your audience recognize and remember your brand.