Email communication has become an integral part of our personal and business lives. People use it for everything from communicating with friends and family to subscribing to newsletters. It is important to validate email for proper functioning and prevent spamming or fraud. Using a validation tool can help reduce the number of emails that bounce back and ensure that all of your marketing campaigns reach their intended audience.
A good valid email service can check if an email address is valid and if the domain associated with it can accept emails. This will prevent you from sending to inactive or fake addresses, which will damage your sender reputation and may result in poor delivery rates and loss of revenue for your company.
IP Risk Score Lookup: Assessing the Threat Level of IP Addresses
During the process of validation, an email validation software checks whether the email address is valid by looking for specific characters and determining if they match a standard format. The first part of the address is the prefix, which appears to the left of the @ symbol and contains letters or symbols, while the second part is the domain name, which must end in one of the valid top-level domains (like.com).
Another important check is to determine whether the email address can receive emails by scanning for MX servers and confirming that these are active and operational. This is important because subscribers may enter incorrect or fake domains when filling out forms or because some of these may expire. This validation process can significantly improve your deliverability rate and increase email engagement and conversions.